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Making sure that #EveryVaccineCounts in Norfolk and Waveney

More than 100,000 young people across Norfolk and Waveney have received the COVID-19 jab thanks to a dedicated campaign designed to raise awareness that #EveryVaccineCounts.

NHS Norfolk and Waveney Clinical Commissioning Group (CCG) joined forces with Public Health and Norfolk County Council to launch the initiative earlier this summer, which encourages people aged between 18 and 29 to take up the vaccination.

Data released today by NHS England and NHS Improvement shows that 92% of people aged over 18 have had their first jab, compared to 87% in England. Some 76% have had their second dose, compared to 70% in England.

More than a million doses of vaccine (1,398,911) have been given in Norfolk and Waveney. Vaccinations for younger people continue at pace with 75% of 18-24 year olds, 78% of 25-29 year olds and 85% of 30-34 year olds having received their first dose.

This success comes following a digital promotional campaign, extensive social media coverage and bus and billboard advertising. A vaccination bus has also been visiting universities and community venues across the region, as well as events such as the Latitude Festival, to make it as easy and convenient for young people to get the jab.

In addition to the #EveryVaccineCounts campaign, the CCG has also been working closely with partner agencies and the voluntary and charitable sector to vaccinate traditionally underserved communities who often find NHS services challenging to access. This includes the homeless community, gypsies and travellers, our migrant workforce, asylum seekers and sex workers.

The roving programme has seen jabs taken out into the community, pop up clinics set up and vulnerable people who may otherwise struggle to attend a clinic given the right support to help them get to an appointment by working closely with trusted voluntary and charitable organisations and other partners.

The CCG and its partners have also visited factories across Norfolk and Waveney which employ a large migrant workforce, knocked on doors to raise awareness in areas of lower uptake and worked with faith and other community groups to encourage people to have the vaccine.

Tracy Williams, a Queen’s Nurse and CCG Governing Body member, said: “We are really pleased with the success of our vaccination campaign so far. We have tried to be as flexible as possible and provide a service which is easy and convenient for people to access so that everybody has the opportunity to get the jab and protect themselves and others.

“The #EveryVaccineCounts campaign has helped to drive home the message that every single vaccination is important and is making a difference. It is also raising awareness of the speed and ease with which people can get vaccinated while reminding everyone – and especially younger people – that vaccinations are our best chance of getting back to doing the things we enjoy most.

“We would urge anyone who hasn’t yet had their first dose to drop into one of our walk-in clinics or arrange an appointment with the national booking service. Please don’t forget that your second dose of the vaccine it also vital and will provide maximum, longer-term protection from COVID-19. This should be eight weeks after your first dose, in line with national guidance.”

For a list of walk-in clinics and more information about booking a jab, go to


Note to editors: The CCG and Norfolk County Council have worked together to develop a new web portal which helps people find out where walk-in vaccine appointments are taking place quickly and easily. For a list of the latest clinics, visit

All adults can also book via the national booking service (NBS) or by calling 119. Text invitations appear as an alert from ‘NHSvaccine’ and include a web link to the NHS website to reserve an appointment.

If you receive an invitation, whether for your first or second dose, please act on it as soon as possible. The NBS is open to everyone aged 18 and over who is registered with a GP in England. You do not have to be registered with a GP or have a NHS number to be vaccinated, but it is not yet possible to book an appointment via the NBS without one. Anyone who is not registered with a GP or does not have an NHS number should visit a walk-in clinic. 

You do NOT need to show identification (ID) to receive a COVID-19 vaccination and you do not need to give your full name or address. It does not matter whether you are a UK citizen or what your immigration status is, how long you have been here or how long you expect to stay.

Remember to keep hydrated and have something to eat before you attend for your vaccination.

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